Not sure if you’ve nailed your Positioning? Frustrated that your sales and marketing teams don’t seem aligned. Out of sync somehow? It sounds like you may have a positioning problem. The first step to understanding your current positioning is to conduct a comprehensive brand and positioning audit. This is where we evaluate the internal and external alignment of your brand, analyse customer experience and UX, as well as your current level of differentiation.

Unsurprisingly my positioning workshop is not only designed to develop the best positioning for your business, it’s also where you align your core team and lay the foundation for both your sales and marketing initiatives. The structured workshop I carry out is based on a proven, tried and tested, not to mention successful positioning process, where together, we develop each of the five strategic elements of your positioning into a clear positioning strategy. One that will inform your strategic decision making and messaging, for efficient and sustainable growth.

Getting your product messaging right can be extremely challenging. Together with you, I’ll help develop winning value propositions that clearly communicate why buyers should choose your products or services, outlining the specific solution/s your business provides and the promise of value your customers are expecting.

The value of having the perfect ‘elevator pitch’, with an engaging story to tell about your brand, targeted to your specific audience, cannot be underestimated. It’s huge. In my experience, founders and CEOs, sometimes influenced by their investor pitches, tell a different story than their team members, which can lead to confusion and an unhelpfully fuzzy perception of the business out in the market. Developing a clear and engaging brand narrative helps to align messaging across teams and build your brand’s image and equity.

After developing your positioning, you will have laid the foundation for your brand narrative and marketing messaging. To ensure your positioning strategy translates into commercial traction and sustainable growth, the next step is to develop a sales pitch that goes beyond conventional product demonstrations. This will enable your sales team to successfully sell your solutions, demonstrate their value and win in the market.

If you’re just entering the market you’ll naturally expect to set up both your brand and marketing for commercial success. To help with that, I offer full-service implementation of all elements of branding and marketing operations entirely focussed on the strategic foundation of your positioning. This includes brand and marketing/comms strategy development, operational setup and implementation across key channels such as your website, social media and CRM.