Who you’re working with

I have worked as an independent strategic marketing and branding consultant for close to 20 years – taking on interim CMO positions, leading marketing teams as a fractional VP of Marketing and consulting on GTM, re-branding and strategic marketing/comms projects.

Startups and the passion their founders bring into the business have always been inspiring to me. I love the energy I feel when working with entrepreneurs, which is why I choose to work predominantly with startups and scaleups.

More often than not, I have been called on to “fix” marketing issues that could have easily been avoided with strategic positioning.

I’ve made it my mission to help businesses position themselves strategically and enable them to set their sales and marketing teams up for success, get funding and scale successfully, faster.

Nicole Laurence

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FAQ

I love working with startups. I find the passion and drive founders bring to the table inspiring and I love entrepreneurial energy.
However – my passion is positioning and I am here to help any business get their positioning right, because I truly believe it is the key to marketing success and growth.
The experience I have gained over the past 20 years in marketing and joining businesses as an external consultant, has given me unique insight into the core reasons why marketing teams fail and businesses struggle to grow.
Positioning is at the heart of many of these issues. Positioning is the core foundation every business needs to succeed at marketing and sales.
I want to help businesses succeed and help them avoid many of the issues I have seen throughout my career, which is why I focus on helping startups position strategically.
I have some core values that guide my work. These are:
1. Integrity – I mean what I say and say what I mean
2. Reliability
3. Authenticity – let’s be real
4. Mutual respect – every person you meet can teach you something
5. Collaboration
6. Fun! Let’s enjoy the process